As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022.
Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Video marketing is a powerful tool that can educate and entertain your audience at one time, allowing you to drive engagement in new, creative ways.
Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company.
Marketing Eye is working with Tellus to transform their website and overall branding.
As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.
As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.
Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms available to produce your live broadcast, so it’s easier than ever for companies to do this. Below, we have a few pointers for businesses to consider before implementing a live video experience.
Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Recently, Marketing Eye engaged Robotic Marketer in a discussion on LinkedIn Live, delving into the nature of video marketing. A 2018 study from Wyzowl reports that “81% of businesses use video as a marketing tool,” which is up from 63% in 2017. Going into 2020, it’s more important than ever to integrate video into your marketing efforts.
Video marketing is an undeniably expanding field; in 2019, 87% of marketers use video as a marketing tool. Brands can capitalize on the popularity of video to great success--but it’s important to avoid a few common pitfalls. In this article, I will explain the most common video marketing failures and how to avoid them for your company.
Failure 1: Creation Without Strategy
Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by:
That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.