Marketing Eye

If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of festivity, but for others, the thought of the new year approaching is all too much.

This season brings about great opportunity for businesses to employ marketing endeavors before the new year. The planning stage however is short, giving little opportunity to organize what will happen and when it will happen.

Holiday retail sales in 2020 reached $789.4 billion in the US, despite the pandemic and between 2018 and 2020, grew by over $66 billion. These numbers are set to continue to grow during 2021, as online shopping demands increase, rising by 6.4 million between 2019 and 2021.

Published in Marketing