Marketing Eye

Wednesday, 01 December 2021 10:03

10 Tips to Plan Your Marketing For 2022

As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022. 

Published in Marketing
Tuesday, 02 July 2019 10:39

Waxed - Waxing - Tanning

The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.

Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.

waxed 2

Waxed 3

Published in Portfolio
Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine. 

He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video. 

I couldn't agree more. Looking at a picture, it does tell a thousand words.
Published in Marketing
Thursday, 01 December 2011 08:56

What's in your mailbox this Christmas?

Today, marketing happens in real time. Anywhere. Anytime.

While one-way communication is almost dead and buried, there seems to be an influx of 'worried' retailers out there who are scurrying to put the latest 'offer' or 'promotion' in everyone's letterboxes.
Sunday, 29 May 2011 21:17

10 Reasons To Brainstorm Your Next DM

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM