As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022. 

The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.

Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.