Marketing Eye

Friday, 12 November 2021 15:12

DIGITAL MARKETING IS KEY TO USER EXPERIENCE

Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.

Published in Marketing

The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to bridge the gap between these firms and their customers – something that has been realized and become increasingly essential to firms all over the world amid the Covid-19 pandemic. 

Read on further to learn about 5 powerful and proven digital marketing strategies for any financial service firm.

Published in Marketing

These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.

For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.

Published in Marketing
Wednesday, 23 June 2021 14:36

Boulder Video

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.


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Published in Portfolio
Monday, 18 January 2021 17:05

Hotline IT Pty Ltd

Published in Portfolio
Monday, 18 January 2021 16:56

3 Point Capital

3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.


3 Point Website
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3 Point Brochure

3 Point Billboard
Published in Portfolio
Wednesday, 13 January 2021 17:33

Biosphere - Beauty | Cosmetics

Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create new collateral and many lead generation and social media marketig campagins.


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Published in Portfolio
Wednesday, 13 January 2021 11:40

Eastern DataComm - Communications | Safety

Eastern DataComm provides organizations with a cost-effective and streamlined solutions to suit their unique needs and challenges. With Eastern DataComm's technology, they equip cleints to meet the demands of tomorrow – seamlessly. Eastern DataComm's solutions go beyond the features and the capabilities of the products they install. They work hard to provide customer experience by delivering a complete turnkey solution to ensure smooth installations and full, coherent integration into your network. Marketing Eye worked with Eastern DataComm to develop a new website and new updated collateral to bring the brand to the forefront of their industry sector.


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Eastern DataComm Ad
Published in Portfolio

It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.

Published in Marketing

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Published in Marketing
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