Marketing Eye

Wednesday, 01 December 2021 10:03

10 Tips to Plan Your Marketing For 2022

As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022. 

Published in Marketing
Wednesday, 27 January 2021 12:40

How to Build Your Brand on a Budget

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Published in Marketing
Monday, 28 October 2019 10:30

Why Your Business Needs a Good Logo

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Published in Marketing
Wednesday, 16 March 2016 14:43

Does Your Brand Stand Out From The Crowd?

Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?
Published in Culture
Monday, 16 March 2015 00:00

The power of color to build your brand

I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty.

Since entering the marketing industry, I now have an appreciation of how color influences brand identity.

Published in Marketing
DMG-Business-Card2

What do you think of DMG Communications new business cards? We are interested in what you think of how their new brand has now been translated into a communicative piece of collateral in the form of a business card.
Published in Marketing