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What Is a Marketing Strategy and Why Is it important?

Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business purpose is; why you are running this campaign. Elements of a marketing strategy include ‘what offering you will deliver, who you will deliver it to, how you will deliver it and who your competitors are’. Fully understanding and reminding your marketing team what your strategy entails is an essential element to running a successful marketing campaign.

Now that we have outlined why it is essential that your marketing team perfects your strategy, why is 2022 the best year to perform this? 2022 has been deemed the ‘new world’ ensuing from the global pandemic. Covid-19 has irrevocably altered the marketing and business sector, and the values your company should present to customers.  Lockdown and isolation caused ‘emotions to run high’ which in turn placed an importance on personal interactions with brands.  During a time of such uncertainty, the humanization of brands was comforting to consumers.

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As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022. 

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If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of festivity, but for others, the thought of the new year approaching is all too much.

This season brings about great opportunity for businesses to employ marketing endeavors before the new year. The planning stage however is short, giving little opportunity to organize what will happen and when it will happen.

Holiday retail sales in 2020 reached $789.4 billion in the US, despite the pandemic and between 2018 and 2020, grew by over $66 billion. These numbers are set to continue to grow during 2021, as online shopping demands increase, rising by 6.4 million between 2019 and 2021.

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Today, most people begin their information journey using major search engines. Industry research suggests that most users only clicked on sites that appeared on the first page of the search results. You can imagine for many businesses, appearing in the top search engine results has become increasingly important.

What is SEO?

Search engine optimization (SEO) is a process that manipulates website characteristics and incoming links to help improve a site’s ranking in a search engine. There are many tools and techniques used in the optimization process, such as Black Hat and White Hat.

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According to Statista, the US will have an estimated 301 million smartphone owners in 2022. The number of smartphone users will continue to rise as smartphone ownership is significantly higher across advanced economics such as the US, Australia, South Korean, and Japan.

Mobile devices are closely embedded into our daily lives. What once was seen as an exclusive form of telephone service is now a staple item for every individual. When Steve Jobs walked the stage at the Macworld Expo in January 2007, he introduced the world’s first all-touch interface, the iPhone. Who knew that the iPhone would become a key driver in the smartphone revolution? Ultimately, transforming how websites are being built and used.  

Here is why a mobile-friendly website is becoming more important: 

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As we once again reach the end of the year, we find ourselves again beginning to look ahead. With such drastic changes to the recruitment industry in the last two years due to the pandemic, our marketing strategies have also had and will continue to adapt to these changes. So, when it comes to looking forward to 2022, it is a reasonable assumption that a lot of change is ahead of us. Here are the Top 7 Recruitment Marketing Tactics that could put you ahead in 2022: 

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With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.

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Picture1 As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, how we shared and produced content for social media similarly changed. As a platform whose original purpose was to enable us to share photos with those closest to us, how we use Instagram today is completely different. As an influx of businesses trying to find a new way to personally connect with their customers, Instagram created a feature that enabled users to purchase products without leaving the walls of the app, access we did not have just a few years ago.

With the establishment of the shopping feature in 2017, companies that were once sharing their products online—through content marketing—were instead able to sell their products through the Instagram shop. By posting images of their products and being able to tag up to five products on a single image or video post, customers now have instantaneous access to items, brands and products without having to access the brand's website. As research was developed after the shopping feature was first introduced, Instagram found that 80% of people followed a business account in a global community of over 600M.

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Launching a new product is daunting in a world of digital marketing. There are endless opportunities, and therefore it is important that you feel confident when advertising your brand identity and product. Perfect your marketing plan by ensuring you are reaching your target audience via email marketing, utilizing the power of social media, writing blogs to inform customers and  boost SEO’s regarding your product. 

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Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

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Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.

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It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.

The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.

Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.

So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out: 

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What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

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We have all attended a meeting or consult at one point in our lives. At times, these meetings can leave some of us wanting to eliminate, shorten, or even improve the quality of the meeting – especially when the goal of the meeting is not being met. This is no different to a marketing consultation.  

Whether you are an experienced or new marketing consultant looking for tips to help you reach your next level of growth and success, this post will provide you with 10 tips for maximizing your consultancy time. 

Read on further to learn 10 Tips to Utilize Your Marketing Consultancy Time

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There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

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